About Me
Digital Marketing Specialist
Digital Marketing Specialist specializing in Video Content Creation and Management
Connect on LinkedInBackground
My journey in digital marketing and content creation began in Colombia, where I developed a strong foundation in business administration before specializing in video content strategy and YouTube channel optimization. Through my progression from project management to digital marketing, I've mastered the art of crafting SEO-optimized video content that drives channel growth while maintaining brand authenticity. My expertise in content repurposing allows me to transform long-form videos into engaging assets for multiple social media platforms, maximizing reach and audience engagement.
As a digital marketing specialist with a focus on video content, I've dedicated my career to helping businesses build their online presence through strategic content distribution and channel management. My postgraduate studies in Advertising and Marketing Communications at Humber College, combined with hands-on experience managing social media at Holmes Education Group and providing freelance services through Upwork, have equipped me with the skills to develop comprehensive digital marketing strategies that prioritize video content for business growth.
I specialize in transforming complex marketing objectives into actionable video content plans that deliver measurable results across YouTube and other social platforms.
Work Experience
January 2025 - Present
Holmes Education Group - Toronto, Ontario, Canada
Role: Social Media Coordinator
Currently serving as Social Media Coordinator, managing digital presence and content strategy.
September 2021 - Present
Upwork - Remote
Role: Digital Marketing Services
Providing freelance digital marketing services, specializing in YouTube channel growth, content editing, and digital marketing strategy consulting.
July 2024 - August 2024
Sol Camps - Toronto, Ontario, Canada
Role: Activity Coordinator
Coordinated activities and managed program implementation for seasonal camp operations.
January 2021 - August 2021
Constructora EMP S.A.S. - Barranquilla, Atlántico, Colombia
Role: Junior Project Manager
Managed project timelines and deliverables as Junior Project Manager.
April 2020 - December 2020
Gano Excel - Cartagena, Bolívar, Colombia
Role: Brand Representative
Represented brand initiatives and managed marketing campaigns.
February 2019 - March 2020
Massy Energy Colombia S.A.S. - Cartagena, Bolívar, Colombia
Role: Planner
Led planning and coordination of energy sector projects.
June 2018 - January 2019
Massy Energy Colombia S.A.S. - Barranquilla, Atlántico, Colombia
Role: Project Analyst
Analyzed project metrics and provided strategic insights for project optimization.
April 2017 - June 2018
Massy Energy Colombia S.A.S. - Cartagena, Bolívar, Colombia
Role: Project Analyst
Conducted project analysis and reporting for energy sector initiatives.
March 2015 - February 2016
Massy Energy Colombia S.A.S. - Cartagena, Bolívar, Colombia
Role: Document Control Clerk
Managed document control systems and maintained project documentation.
May 2013 - March 2015
Eisenhower Martínez S.A. - Cartagena, Bolívar, Colombia
Role: Administrative Assistant
Provided administrative support and coordinated office operations.
Education
Postgraduate Diploma
Advertising and Marketing Communications
Humber College
September 2023 - June 2025
Bachelor's degree
Business Administration
Universidad Tecnológica de Bolívar
January 2010 - December 2014
Interested in working together?
Let's discuss how I can help your organization achieve its process improvement and digital transformation goals.